AI Insights · Timothy · October 2021
Top 5 Fashion Games on Android in Africa Q3 2021
Explore the performance of the top 5 fashion games on Android in Africa during Q3 2021, highlighting their downloads, revenue, and active user trends.
The third quarter of 2021 saw some intriguing trends in the performance of the top 5 fashion games on the Android platform in Africa. Let's dive into the data, sourced from Sensor Tower, to understand how these games performed in terms of downloads, revenue, and active users.
Doll Designer by Lion Studios had a significant spike in weekly downloads, peaking at 366K in the week of August 30. However, downloads saw a decline towards the end of the quarter, dropping to 107K by the week of September 27. The game also showed growth in weekly active users, reaching a high of 672K in late August but declining to 316K by the end of September. Revenue for Doll Designer remained minimal, with a slight increase to $11 in the final week of the quarter.
Hair Challenge from Rollic Games started Q3 with high weekly downloads of 313K, which gradually decreased to 117K by the end of September. The game maintained a consistent level of weekly active users, starting at 935K and ending the quarter at 624K. Revenue for Hair Challenge varied slightly but remained low, with a peak of $9 in mid-July.
Fashion Show: Makeup, Dress Up, published by Dress Up Games for Girls, experienced a steady decline in weekly downloads from 171K at the beginning of July to 83K by the end of September. The game’s weekly active users also showed a downward trend, starting from 609K in early July and dropping to 484K by late September. Revenue saw fluctuations but remained modest, peaking at $225 in late August.
Body Race by Gismart had a notable decrease in weekly downloads, starting at 230K in late June and falling to 23K by the end of September. Similarly, the game’s weekly active users decreased from 702K to 147K over the quarter. Body Race did not generate any revenue during this period.
Spa Salon Games: Makeup Games from Salon™ saw a peak in weekly downloads at 109K in early August, which then declined to 55K by the end of September. The game’s weekly active users followed a similar trend, peaking at 296K in early August and decreasing to 173K by late September. Revenue remained relatively steady, with a slight peak at $22 in mid-August.
For more detailed insights and data, visit Sensor Tower.